Choosing a delivery format is one of the first—and most important—decisions when launching a supplement line. Gummies and powders each have distinct strengths, and the right choice depends on your ingredients, audience, and goals.
Gummies offer a delightful, convenient experience that boosts compliance, especially for daily vitamins. Powders allow higher doses per serving and flexible formats for scoops, capsules, or beverages.
Our team helps you weigh dosing, stability, packaging, and budget so you land on the format that fits your brand and your customers.